Take Me to the Beach

We spent the long bank holiday weekend by the beach at Branksome. The weather is still great here, and it was easy to swim in the sea each day. On the final day the breaking surf was a little too choppy for my liking, so I settled for going in knee high, and a barefoot run along the shore, stepping and splashing through the lapping waves.

One of the many pleasures in a trip to the beach is an ice cream from the kiosk. On this occasion, I noticed that they were stocking the new Vegan Magnum, and decided to give it a try. It’s a dairy-free version of the legendary ice cream on a stick. I’m not vegan, but I am always open to trying new foods and have enjoyed a number of vegan desserts in the past.

I wasn’t sure what to expect – the Magnum I consider to be no less than a modern design classic, and I did wonder if messing around with its ingredients may turn out to be a disaster. I was thinking of what happened when Coca Cola decided to update a famous soft drink that everyone had grown up loving, only to have to yield to popular opinion and go back to making it by the original recipe.

I have to say I was pleasantly surprised. In fact, it is quite difficult to point out the differences in a blind taste. The Vegan version still has a delicate chocolate couverture, made from coconut oil and cocoa butter, that fragments indulgently as you bite into it. The underlying ice cream, made from pea protein with vanilla, is sweet and velvety, and not at all (as I had feared) unduly coconut tasting. The only real difference I could pinpoint is slightly less richness to the creamy taste, but not in any way that would put me off buying another.

Dairy-free alternatives to foods have been growing in popularity for some time. A relevant factor in this is concern about the contribution made by the livestock industry to climate warming, and consumption of water at a time of increasing drought. Many believe a vegan diet brings health benefits and is kinder to animals.

What is clear is that anyone who is vegan can now enjoy a Magnum when they visit the beach, a theme park or go on any other great day out: a wonderful contribution to the cause of equality of opportunity.

I’m hoping there will yet be a few more trips to the beach before the summer is through. That will probably mean a few more Vegan Magnums to come, as I make the most of our Pure Shores.

Take Me to the Beach!